Brand Segmentation: Seven strategies for effective segmentaion

By: Kapoor, JagdeepMaterial type: TextTextPublication details: Delhi Macmillan 2006Description: 92 pISBN: 1403928614Subject(s): Brand segmentation; Brands; Branding; MarketingDDC classification: 658.827 KAP-B
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31.5 		Marketing 658.827 KAP-B (Browse shelf (Opens below)) 1 Available 15769

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