Brand Management: The Indian context

By: Moorthy, Y.L.RMaterial type: TextTextPublication details: Delhi Vikas Publishing House 2000Description: 171 pISBN: 8125907394Subject(s): Brands; Branding; MarketingDDC classification: 658.827 MOO-B
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31.1 		Marketing 658.827 MOO-B (Browse shelf (Opens below)) 1 Available 15823

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