Compendium of brand management

By: Chunawalla, S AMaterial type: TextTextPublication details: Delhi Himalaya Publishing House 2011Edition: 4th rev. edDescription: 337 pISBN: 9789350244821Subject(s): Brands; Branding; MarketingDDC classification: 658.827 CHU-C
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Marketing 658.827 CHU-C (Browse shelf (Opens below)) 1 Available 16512

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