New strategic brand management: Advanced insights and strategic thinking

By: Kapferer J. NMaterial type: TextTextPublication details: London Kogan Page 2012Edition: 5th edDescription: 492 pISBN: 9780749465155Subject(s): Brand name products-Management; Branding (Marketing)DDC classification: 658.827 KAP-N
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 KAP-N (Browse shelf (Opens below)) 7 Available 19344
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 KAP-N (Browse shelf (Opens below)) 7 Available 18048
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 KAP-N (Browse shelf (Opens below)) 7 Available 17363
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 KAP-N (Browse shelf (Opens below)) 7 Available 17364
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 KAP-N (Browse shelf (Opens below)) 7 Available 17365
Books Books FIIB's Knowledge Centre
658.827 KAP-N (Browse shelf (Opens below)) 7 Long Overdue (Lost) 17362
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 KAP-N (Browse shelf (Opens below)) 7 Available 16675

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