Strategic Brand Management
Material type:
TextPublication details: Delhi Pearson 2012Edition: 3 edDescription: 694 pISBN: 9788131756898Subject(s): Strategic Brand ManagementDDC classification: 658.827 KEL-S
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FIIB's Knowledge Centre 31.1 | Marketing | 658.827 KEL-S (Browse shelf (Opens below)) | 2 | Available | 16840 |
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| 658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity | 658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity | 658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity | 658.827 KEL-S Strategic Brand Management | 658.827 KEL-S Strategic brand management: building, measuring, and managing brand equity | 658.827 MOO-B Brand Management: The Indian context | 658.827 RAY-B Brand management: financial perspectives |
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