Consumer Behaviour and Branding: Concepts, Reading and Cases
Material type:
TextPublication details: New Delhi Pearson 2011Description: 607 pISBN: 9788131722367Subject(s): Consumer Markets-India; Consumer BehaviorDDC classification: 658.8342 KUM-C
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 32.3 | Marketing | 658.8342 KUM-C (Browse shelf (Opens below)) | 1 | Available | 17002 |
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| 658.8342 JAI-C Consumer Behavior: a digital native | 658.8342 JAI-C Consumer Behavior: a digital native | 658.8342 KUM-C Consumer behaviour and branding: Indian context | 658.8342 KUM-C Consumer Behaviour and Branding: Concepts, Reading and Cases | 658.8342 LOU-C Consumer Behavior | 658.8342 LOU-C Consumer Behavior | 658.8342 LOU-C Consumer Behavior |
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