Eating the big fish: How challenger brands can complete brand leaders
Material type:
TextPublication details: New Delhi Wiley 2009Edition: 2nd edDescription: 336 pISBN: 9788126565818Subject(s): Products Management; Brand name products-Management; New productsDDC classification: 658.827 MOR-E
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 MOR-E (Browse shelf (Opens below)) | 2 | Available | 18540 | |
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Books
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 MOR-E (Browse shelf (Opens below)) | 2 | Available | 18541 |
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