Brand Seduction: How nuroscience can help marketers build memorable brands

By: Weber, DarylMaterial type: TextTextPublication details: New Delhi Macmillan 2017Description: 287 pISBN: 9789386215024Subject(s): BrandingDDC classification: 658.827 WEB-B
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Marketing 658.827 WEB-B (Browse shelf (Opens below)) 1 Available 18624

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