Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
Material type:
TextPublication details: Boston Harvard Business Review Press 2015Description: 287 pISBN: 9781625274496Subject(s): Market Segmentation; New ProductsDDC classification: 658.802 KIM-B
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 29.2 | Marketing | 658.802 KIM-B (Browse shelf (Opens below)) | 1 | Available | 19034 |
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| 658.802 CRA-S Strategic Marketing | 658.802 CRA-S Strategic Marketing | 658.802 KER-S Strategic marketing problems: Cases and comments | 658.802 KIM-B Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant | 658.802 MAT-S Strategic marketing management: Text and Cases | 658.809 LOV-S Service marketing: People, technology Strategy | 658.809 LOV-S Service marketing: People, technology Strategy |
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