Building brand experiences: A practical guide to retaining brand relevance

By: Coleman, DarrenMaterial type: TextTextPublication details: London Kogan Page 2018Description: 280 pISBN: 9780749481568Subject(s): Branding (Marketing); Consumers' preferences; Consumer satisfactionDDC classification: 658.827 COL
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Books Books FIIB's Knowledge Centre
31.4 		Marketing 658.827 COL (Browse shelf (Opens below)) 1 Available 19338

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