Precision Marketing: Maximizing revenue through relevance
Material type: TextPublication details: London Kogan Page 2012Description: 208 pISBN: 9780749465353Subject(s): Consumer behavior; Market segmentation; MarketingDDC classification: 658.802 ZOR-PItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | FIIB's Knowledge Centre 28.3 | Marketing | 658.802 ZOR-P (Browse shelf (Opens below)) | 1 | Available | 19341 |
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