Precision Marketing: Maximizing revenue through relevance

By: Zoratti, SandraContributor(s): Gallagher, LeeMaterial type: TextTextPublication details: London Kogan Page 2012Description: 208 pISBN: 9780749465353Subject(s): Consumer behavior; Market segmentation; MarketingDDC classification: 658.802 ZOR-P
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
28.3
Marketing 658.802 ZOR-P (Browse shelf (Opens below)) 1 Available 19341

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