ITC versus BAT: a case for Indian corporate PR

By: Chaudhuri, ArunMaterial type: TextTextPublication details: New Delhi Wheeler 1997Description: 190 pISBN: 8175440392Subject(s): Corporations-India-Case Studies; Public relationsDDC classification: 659.2 CHA-I
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34.6 		Marketing 659.2 CHA-I (Browse shelf (Opens below)) 1 Available 2329

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