Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - New Delhi  Pearson India Education  2018 
 - 701 p. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management; Customer relations-Management; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-P