TY  - BOOK
AU  - Verma, Harsh V.
AU  - Duggal, Ekta
TI  - Marketing
SN  - 9780199459100
U1  - 658.8  VER-M 
PY  - 2015///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing; Marketing Management
ER  -