Dutta, Kirti <br/><br/>
Brand management: principles and practices 

 - New Delhi  Oxford University Press  2018 
 - 1 CD + 455 p. 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  DUT-B