Sharma, Dheeraj <br/><br/>
Consumer behaviour: a management perspective 

 - New Delhi  Cengage Learning  2015 
 - xviii, 536 p. 
<br/><br/><label>ISBN: </label>9788131528532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior; Marketing research; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  SHA-C