TY  - BOOK
AU  - Sharma, Dheeraj
AU  - Sheth, Jagdish; Mittal, Banwari
TI  - Consumer behaviour: a management perspective
SN  - 9788131528532
U1  - 658.8342  SHA-C 
PY  - 2015///
CY  - New Delhi
PB  - Cengage Learning
KW  - Consumer behavior; Marketing research; Marketing
ER  -