TY  - BOOK
AU  - Ferrell, O.C
AU  - Hartline, Michael D.
TI  - Marketing strategy
SN  - 9788131531822
U1  - 658.8  FER-M 
PY  - 2018///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing; Strategic planning
ER  -