Kurtz, David L. <br/><br/>
Principles of Contemporary marketing 

 - 15th ed. 
 - New Delhi  Cengage Learning  2013 
 - 662 p. 
<br/><br/><label>ISBN: </label>9788131519585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  KUR-P