TY  - BOOK
AU  - Kardes, Frank R.
AU  - Cronley, Maria L.; Cline, Thomas W.
TI  - Consumer Behavior
SN  - 9789386668523
U1  - 658.8342  KAR-C 
PY  - 2019///
CY  - New Delhi
PB  - Cengage Learning
KW  - Consumer behavior
ER  -