O'Guinn, Thomas C. <br/><br/>
PROMO (Integrated marketing communication): A South-Asian perspective 

 - New Delhi  Cengage Learning  2017 
 - 497 p. 
<br/><br/><label>ISBN: </label>9788131528105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Marketing communication
<br/><br/><label>Dewey Class. No.: </label>659.1  OGU-P