TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.; Semenik, Richard J.; Banerjee, Mohua
TI  - PROMO (Integrated marketing communication): A South-Asian perspective
SN  - 9788131528105
U1  - 659.1  OGU-P 
PY  - 2017///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising; Marketing communication
ER  -