Jain, Subhash C. <br/><br/>
Marketing: planning and strategy 

 - 8th ed. 
 - New Delh  Cengage Learning  2016 
 - 643 p. 
<br/><br/><label>ISBN: </label>9788131531778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Planning; Strategic planning; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  JAI-M