TY  - BOOK
AU  - Jain, Subhash C.
AU  - Haley, George T.
TI  - Marketing: planning and strategy
SN  - 9788131531778
U1  - 658.802  JAI-M 
PY  - 2016///
CY  - New Delh
PB  - Cengage Learning
KW  - Marketing-Planning; Strategic planning; Marketing
ER  -