Shimp, Terence A. <br/><br/>
Advertising promotion and other aspects of integrated marketing communication 

 - 9th ed. 
 - New Delhi  Cengage Learning  2016 
 - 727 p. 
<br/><br/><label>ISBN: </label>9788131528242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Communication in marketing; Sales promotion; Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  SHI-A