TY  - BOOK
AU  - Shimp, Terence A.
AU  - Andrews, J. Craig
TI  - Advertising promotion and other aspects of integrated marketing communication
SN  - 9788131528242
U1  - 659.1  SHI-A 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing; Communication in marketing; Sales promotion; Advertising
ER  -