Hoffman, K. Douglas <br/><br/>
Service marketing: concepts strategies and cases 

 - 5th ed. 
 - New Delhi  Cengage Learning  2018 
 - 458 p. 
<br/><br/><label>ISBN: </label>9789386858771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing; Service industries-Management
<br/><br/><label>Dewey Class. No.: </label>658.809  HOF-S