TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E.G.
TI  - Service marketing: concepts strategies and cases
SN  - 9789386858771
U1  - 658.809  HOF-S 
PY  - 2018///
CY  - New Delhi
PB  - Cengage Learning
KW  - Service industries-Marketing; Service industries-Management
ER  -