Belch, George E <br/><br/>
Advertising and promotion: an integrated marketing communications perspectives 

 - 9th ed. 
 - Chennai  Mc Graw Hill Education  2019 
 - 1016 p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  BEL-A