TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A.; Purani, Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspectives
SN  - 9781259026850
U1  - 659.1  BEL-A 
PY  - 2019///
CY  - Chennai
PB  - Mc Graw Hill Education
KW  - Advertising; Marketing Communication
ER  -