TY  - BOOK
AU  - Cravens, David
AU  - Piercy, Nigel F.
TI  - Strategic Marketing
SN  - 9780070682603
U1  - 658.802  CRA-S 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing-Decision making; Marketing-Management; Marketing-Management-Case Studies
ER  -