Godin, Seth <br/><br/>
All Marketers tell stories: The underground classic that explains how marketing really works-and why authenticity is the best marketing of all 

 - New Delhi  Penguin  2009 
<br/><br/><label>ISBN: </label>9781591845331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  GOD-A