Cialdini, Robert B. <br/><br/>
Influence: The Psychology of persuasion 

 - Noida  HarperCollins  2007 
 - 320 p. 
<br/><br/><label>ISBN: </label>97800621241895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Influence (Psychology); Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>153.852  CIA-I