TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837
U1  - 658.575  EYA-H 
PY  - 2019///
CY  - New Delhi
PB  - Penguin Business
KW  - Product design; New products-Psychological aspects; Consumer preferences
ER  -