Aaker, David A. <br/><br/>
Building strong brands 

 - London  Simon and Schuster  1996 
 - 380 p. 
<br/><br/><label>ISBN: </label>9781849830409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management; Intangible property-Valuation-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  AAK-B