TY  - BOOK
AU  - Aaker, David A.
TI  - Building strong brands
SN  - 9781849830409
U1  - 658.827  AAK-B 
PY  - 1996///
CY  - London
PB  - Simon and Schuster
KW  - Brand name products-Management; Intangible property-Valuation-Management
ER  -