Linoff, Gordon S. <br/><br/>
Data Mining Techniques: For marketing, sales, and customer relationship management 

 - 3rd ed. 
 - New Delhi  Wiley  2018 
 - 847 p. 
<br/><br/><label>ISBN: </label>9788126559138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining; Marketing-Data Processing; Business-Data Processing
<br/><br/><label>Dewey Class. No.: </label>658.802  LIN-D