TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Berry, Michael J.A.
TI  - Data Mining Techniques: For marketing, sales, and customer relationship management
SN  - 9788126559138
U1  - 658.802  LIN-D 
PY  - 2018///
CY  - New Delhi
PB  - Wiley
KW  - Data Mining; Marketing-Data Processing; Business-Data Processing
ER  -