Aaker, David A. <br/><br/>
Aaker on branding 

 - New Delhi  Sage Publications  2015 
 - 235 p. 
<br/><br/><label>ISBN: </label>9789351503903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management; Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  AAK-A