TY  - BOOK
AU  - Aaker, David A.
TI  - Aaker on branding
SN  - 9789351503903
U1  - 658.827  AAK-A 
PY  - 2015///
CY  - New Delhi
PB  - Sage Publications
KW  - Brand name products-Management; Branding (Marketing)
ER  -