Wirtz, Jochen <br/><br/>
Essentials of service marketing 

 - 3rd ed. 
 - Noida  Pearson India Education  2018 
 - 675 p. 
<br/><br/><label>ISBN: </label>9789353435417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  WIR-E