TY  - BOOK
AU  - Wirtz, Jochen
AU  - Wirtz, Jochen; Lovelock, Chrishtopher; Chatterjee, Jayanta; Das, Gopal
TI  - Essentials of service marketing
SN  - 9789353435417
U1  - 658.809  WIR-E 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education
KW  - Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing
ER  -