TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip; Sharma, Dheeraj
TI  - Strategic marketing for non-profit organizations
SN  - 9789353435035
U1  - 658.802  AND-S 
PY  - 2019///
CY  - Noida
PB  - Pearson India education
KW  - Strategic planning; Strategic marketing
ER  -