Malhotra, Naresh K. <br/><br/>
Marketing research: An applied orientation 

 - 7th rev. ed. 
 - Noida  Pearson India Education  2019 
 - 955 p. 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL-M