Miller, Thomas W. <br/><br/>
Marketing data science: Modeling techniques in predictive analytics with R and Python 

 - Noida  Pearson India education  2019 
 - 457 p. 
<br/><br/><label>ISBN: </label>9789353065744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Data processing
<br/><br/><label>Dewey Class. No.: </label>658.80285  MIL-M