Marketing analytics: A practical guide to real marketing science 

 - London  Kogan Page  2015 
 - 232 p. 
<br/><br/><label>ISBN: </label>9780749474171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 GRI-M