Using Artificial intelligence in marketing: How to harness AI + maintain the competitive edge 

 - London  Kogan Page  2019 
 - 206 p. 
<br/><br/><label>ISBN: </label>9780749483395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Technological innovation
<br/><br/><label>Dewey Class. No.: </label>658.8 KIN-U