TY  - BOOK
AU  - Armstrong, Gary/Agnihotri, Prafulla/
AU  - Armstrong, Gary/Agnihotri, Prafulla/
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8 KOT-P 
PY  - 2018///
CY  - New Delhi
PB  - Pearson India Education
KW  - Marketing management
ER  -