Verma, Harsh V <br/><br/>
Brand management: Text and cases 

 - 2nd ed. 
 - Delhi  Excel Books  2009 
 - 477 p. 
<br/><br/><label>ISBN: </label>9798174464803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  VER-B