TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary; Agnihotri, Prafulla
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8  KOT-P 
PY  - 2018///
CY  - New Delhi
PB  - Pearson India Education
KW  - Marketing management; Customer relations-Management; Marketing
ER  -